Lenticular printing is one of the most exciting print technologies to emerge in recent years. The technology converts static, two-dimensional images into dynamic products that leave eye catching lasting impressions. Adding the perception of motion and depth, lenticular printing creates excitement by stimulating the mind beyond the eye.
The lens is a piece of ribbed plastic with lenticules running vertically. Each rib is a lens which is set up to assist in
incrementally developing the movement that the brain interprets and the eye 'appears' to see.
"Lenticular" means "relating to lenses." Lenticular graphics are made up of two components: a lenticular lens and a digital or litho produced flat printed image. The grooves and ridges of the lens are actually lenticules which focus your sight on different parts of the underlying picture. The printed picture is actually made up of multiple pictures which are printed in alternating lines. A narrow band of each image will be printed sequentially with narrow bands of each additional image. Viewed in this state, the image is fuzzy. However, viewed under the lens pattern of the lenticular screen, a different view of the image is received from different angles, this creates the special effect.
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